Uploaded on Oct 24, 2016

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Darden Faculty Profile: Lalin Anik
Lalin Anik's research and teaching focus on the impact of social connection on consumer behavior and consumer welfare. Her research in marketing and behavioral economics explores the multifaceted influence of social connection - from creating new social ties to priming existing social ties - on consumer behavior in two primary areas: motivation and social influence. Over a decade, Lalin has worked closely and consulted with major companies, organizations and governments to design novel social interventions that help employees, consumers and communities lead healthier, happier and more productive lives. More: http://www.darden.virginia.edu/Lalin-Anik/
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