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Uploaded on Aug 02, 2017

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NYC Immersion Seminar: Branding in the Arts
The Branding in the Arts immersion course gives students the opportunity to learn about how companies in the arts industries (visual arts, theater, classical music, and culinary arts) are addressing new challenges and opportunities while maintaining centuries-old traditions. Learn more about Immersion Seminars at Columbia Business School: http://gsb.columbia.edu/centennial/stories/access/access-granted
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