The Coronavirus Pivot: Customer Discovery Strategy for Your Business
Presentation by Emer Dooley, Lecturer of Entrepreneurship
and Reggie Brown, Financial Advisor, Small Business Owner
Once businesses start to open back up, life will not be the same. If you run a restaurant, you won’t be able to pack people in at rush hour for a long time. If you run a hair salon, people will be wary of coming back. This session covers ways to look at serving customers in different ways -based on the business you have today. To survive and grow businesses will need to find new customers and new ways to reach customers. This workshop presents strategies to identify and win new customers and clients. Emer Dooley is the Charlene M. and Arthur W. Buerk Endowed Faculty.
Covid-19 Recovery & Reconstruction workshops
As owners of small- and medium-sized business are adjusting to economic changes wrought by the Covid-19 pandemic, faculty from the University of Washington Foster School of Business are offering a series of workshops to help companies pivot to new opportunities and position themselves for sustainable growth over the next two years.
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