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Why do music sales increase after an artist's death?

Warwick Business School

Dr Leif Brandes looks at why the sales of artists such as Michael Jackson, Whitney Houston and Amy Winehouse increased by more than 50% after death and how this phenomenon impacts retailers. Find out more http://www.wbs.ac.uk/news/sales-increase-by-50-per-cent-when-music-star-dies/


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