Educational trips for Chinese = new opportunities for travel industry

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Uploaded on Oct 20, 2017

CEIBS
The making of BMW’s Startup GARAGE
Category: Faculty - Teaching & Research

1128 views
Uploaded on Oct 20, 2017

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Educational trips for Chinese = new opportunities for travel industry

Season 2, Episode 4

CEIBS MBA 2010 Johannes Muffler explains how he founded a niche education travel company. He sees a huge potential for the education travel industry that focuses on Chinese outbound travelers. He anticipates that his business, now largely focused on Europe, will grow to include destinations in Africa and South America.

Read more: http://www.ceibs.edu/movoyas-journey

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The making of BMW’s Startup GARAGE

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