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Educational trips for Chinese = new opportunities for travel industry
Season 2, Episode 4 CEIBS MBA 2010 Johannes Muffler explains how he founded a niche education travel company. He sees a huge potential for the education travel industry that focuses on Chinese outbound travelers. He anticipates that his business, now largely focused on Europe, will grow to include destinations in Africa and South America. Read more: http://www.ceibs.edu/movoyas-journey
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