The CEIBS Global EMBA (GEMBA) programme offers professionals the chance to gain both first-hand experience of China and world-leading business knowledge. However, every student who decides to join the CEIBS community has their own additional reasons for joining the course which are unique to them. Watch this video to hear four CEIBS GEMBA alums lay out their reasons for taking on the challenge.

Learn more about the CEIBS GEMBA programme here: https://www.ceibs.edu/gemba