Uploaded on May 19, 2020

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“Here’s a new turn, and you never know what’s going to happen until you take it.” – Masha Zvereva, alumna of the Master in Market Research and Consumer Behaviour, lives by the lyrics of a Russian song that her father used to sing her. Now a blogger and global entrepreneur in residence, Masha disrupts the professional world by designing her own path.

"I am passionate about technology, creating content and empowering women in tech. women have an advantage in technology because of the different perspective they can bring to the table, to make technology more intuitive and to solve problems".

"I decided to start a blog because I noticed this huge gender gap in tech, and what’s crazy is that when you start acting and taking charge, a lot of the time, it attracts other good things. My blog opened up a set of doors for me, and I’m now a global entrepreneur in residence working on my own brand".


Disruption is what changes the world.

At IE, we encourage the disruptiveness in us all and nurture it to bring about innovative, new ideas. We created a space where we can share our alumni’s entrepreneurial endeavors and celebrate what makes them unique.

Disruptors grew out of a desire to showcase our alumni’s journey to success, to highlight their dreams for the future and the paths they are taking to get there.

These are the people who constantly disrupt our accepted norms, working towards the betterment of this globalized world.

Check out our Disruptors video series, and let these stories inspire you to make your mark.
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