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Uploaded on May 26, 2016

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Celebrity and Infamy - Rice Business Professor Anastasiya Zavyalova
Does your company crave love and attention from customers? It may need to take a stand on the kind of social issues that, in the past, business wouldn't touch. But customer love can be fleeting -- and customer hostility lasts. Rice Business Professor Anastasiya Zavyalova explains the difference between "celebrity" and "infamy" in the world of commerce.
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