The bi-annual Future Leaders Fundraising Challenge is a unique concept originally designed in 2016 to help provide MBA students with leadership experience as well as strategic and entrepreneurial skills that are valuable throughout and beyond their studies. Over the course of five days, the students form teams, create a brand, design and produce a product, and distribute their product to the public. Each day brings a new challenge, a new team member taking the lead, and a variety of tasks as the teams compete.
This year, of course, was different. The challenge at WHU was to create a digital program that would emulate the intense, immersive experience of previous FLFCs, in a completely new strategic environment that excluded many of the face-to-face interactions that would normally be integral to the program. Watch our video and see how the spring 2020 edition took place.