"You do not need to be the most technical person to be impactful in business. Real value comes from translating business problems into measurable solutions using data and technology." Full-Time MBA student David Rosemon interviews Dr. Sundar Bharadwaj on marketing, AI, and what makes the Georgia MBA experience stand out. What makes marketing the engine of business? Why is the Georgia MBA program gaining national recognition? In this faculty spotlight, Dr. Sundar Bharadwaj, professor of marketing at the University of Georgia's Terry College of Business, shares his perspective on marketing's evolving role in business, the impact of AI and sustainability, and why UGA is a program on the rise. With over 14 years at UGA and teaching experience at Emory, Wharton, HEC Paris, and the Indian School of Business, Dr. Bharadwaj brings a global perspective and practical approach to the classroom. Learn about what sets his course apart, how it prepares students for real-world challenges, and why marketing is more about solving problems than selling products. Topics Covered • What marketing really means in business • How AI is transforming marketing roles • The intersection of sustainability and business strategy • What makes the Georgia MBA program unique • The importance of being data-informed and solution-driven • Real classroom experiences and case-based learning Learn more about the Georgia MBA Program https://www.terry.uga.edu/mba/fulltime/ Questions? Contact our team georgiamba@uga.edu - Facebook: https://www.facebook.com/UGAMBA Instagram: https://www.instagram.com/Georgia.MBA #graduateprogram #MBA #businesseducation #MBAProgram