Business leaders are exposed to new theories and findings all the time. From popular books like Thinking, Fast and Slow and Predictably Irrational, to research summaries covered in the Economist and New York Times, even to classes taught at Emory, there are always new sources of insights that managers are encouraged to draw on. Unfortunately, the frustrating experience of many leaders is that far too often, these new theories make approximately zero difference when applied in the real world. This session with Ryan Hamilton, Associate Professor of Marketing, will explain why the findings from behavioral science seem to fail so frequently, and what you can do to make the science work for you.