When the market ignores customers, what does it take for an entrepreneurial leader to fill the void? Babson College student Jolie Wyatt ’26 was tired of being overlooked and is now on a mission to change footwear for millions of women. In this episode, Wyatt shares how she launched If The Shoe Fits, a tech-driven startup designing custom footwear addressing the lack of options for women’s sizes, such as the size 12 she wears. Jolie explains how entrepreneurial leadership, vulnerability, and resilience helped her transform a personal frustration into a scalable business. From leading student government at Babson to navigating chronic illness, Wyatt shows how bold, mission-driven entrepreneurship can create impact beyond profit. Show Notes Jolie Wyatt BIO https://www.linkedin.com/in/joliewyatt/ Jolie’s Story https://iftheshoefits.co/pages/our-story If The Shoe Fits https://iftheshoefits.co/ Babson Thought & Action: “From Acceptance to Leadership: The Personal Journey of Babson’s SGA President” https://entrepreneurship.babson.edu/sga-president/ Babson Thought & Action: “Babson Entrepreneurs Lead the Way on BostInno’s 25 Under 25 List” https://entrepreneurship.babson.edu/bostinno-25-under-25-2/