While the birth of a startup company may be local, in the city or community of its founders, almost all entrepreneurial technology ventures quickly face pressures to go global.
Technological innovation is an international phenomenon and hence, if they wish to flourish, companies (including young, small enterprises) in the business of commercializing new technology must typically compete in global markets and collaborate with partners internationally. At the same time, success in the business of commercializing technology also requires prowess in the management of intellectual property (IP). This principle applies to both large established corporations and entrepreneurial ventures. Success in appropriating value from technological innovation therefore requires companies to employ intelligent strategies for managing IP - such as patent rights - internationally, not just in the home market. An analogous situation exists for nations. The wealth of countries whose economies are wedded to international trade in knowledge-intensive goods and services depends substantially on the ability of their home-grown innovators to generate local value from their global IP assets.

What is the video all about? 👇

In this talk Professor Willoughby will discuss the challenges faced by both companies and countries in generating local wealth from international technology business.

About our HHL Expert ⤵️
Prof. Dr. Kelvin Willoughby is Professor in the Stiftungsfonds Deutsche Bank Chair of Innovation Management and Entrepreneurship, at the HHL Leipzig Graduate School of Management. He is an expert on the management of intellectual property, technology-based entrepreneurship, and strategic planning for technology-based industry development. He holds doctorates in both strategic management and technology studies, and a masters degree in intellectual property law. In addition to his experience with start-ups, Professor Willoughby has extensive experience as a university professor, researcher and industry consultant in the United States, Europe, Asia, Australia and Russia; and has directed internationally prominent graduate programs in both business administration and the management of technological innovation. He is active as both an academic and as a trainer and advisor to industry and government.

What to know more about him at HHL? Check out our website ▶️ https://www.hhl.de/faculty-research/kelvin-willoughby/
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HHL Leipzig Graduate School of Management’s history and tradition is a story of pioneering success that goes back to the 19th century. Leipzig’s entrepreneurs realized the need of educating business people to prepare them for the upcoming changes and challenges in a world becoming more globalized with its international trade. The foundation of Handelshochschule Leipzig in 1898 marks the birthplace of management education and is the first business administration faculty in German-speaking countries. Since those early days, the “honorable merchant” is recognized in the school’s emblem.

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