Organisations are increasingly exploring the potential of artificial intelligence to improve innovation, efficiency, and performance. AI leadership is crucial for long-term business success, yet many leaders struggle to move beyond small-scale initiatives and achieve enterprise-wide impact. Guest speakers from the AGSM 2025 Professional Forum share insights on how to create safe environments for experimentation, build strong AI cultures, and equip organisations with the adaptive skills needed to thrive in an evolving technological landscape. Guest speakers include: • Professor Nick Wailes, Dean of Lifelong Learning at UNSW and Director, AGSM @ UNSW Business School • Associate Professor Michele Roberts, Director of AGSM (Awards) and Associate Dean (Post Experience), UNSW Business School. • Dr Sue Keay, Director, UNSW AI Institute • Professor Mimi Zou, Head of School of Private & Commercial Law, UNSW • Edward Wong, Head of Strategy, 4mation Technologies • Professor George Shinkle, UNSW Business School • Minnie Singh-Murphy, AGSM Nexus Fellow (Post-Graduate) and Academic Lead for AI Strategy Learn more about the Professional Forum here: https://www.unsw.edu.au/news/2025/07/what-if-a-little-failure-is-the-key-to-ai-success