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Dr. Lee Manzer Spears Business Hall of Fame Introduction
On Oct. 10, 2025, legendary OSU marketing professor Dr. Lee Manzer was inducted into the Spears Business Hall of Fame. Manzer, Professor Emeritus of Marketing at OSU, taught for 43 years as a Spears Business faculty member. A nationally recognized service implementation expert, he has delivered presentations to tens of thousands of students and industry professionals. Born in Fresno, California, and raised primarily in Hominy, Oklahoma, Manzer holds three OSU degrees. He obtained his bachelor’s degree in chemistry in 1965, his MBA in 1966 and his Ph.D. in marketing with economics and finance minors in 1974. Manzer met his wife, the late Saundra DeVore Manzer, at OSU. He gained industry experience as a chemist, sales representative and marketing research assistant for The Dow Chemical Company in Michigan. While working toward his doctorate, Manzer taught Spears Business courses as an instructor of marketing. He had a brief stint as an assistant professor of marketing at Memphis State University before returning in 1975 to OSU, where he held numerous leadership positions until his 2018 retirement. Manzer’s roles included professor, marketing department head, director of graduate studies, program coordinator, business extension. He received many academic awards, including Oklahoma Higher Education Hall of Fame induction in 2010 and OSU’s Loyal and True Award for lifelong service in 2013. Manzer was also featured in “Spears School Tributes: 100 For 100” on the business school’s 2014 centennial anniversary. Manzer has presented a myriad of programs to educational institutions and associations, financial institutions, industrial and retail companies, government and health agencies, energy corporations and public audiences. He continues to support OSU business students as an honorary member of the Marketing Academy at Spears. Manzer, who lives in Stillwater, also spent 33 years as OSU’s official basketball scorekeeper and 23 years keeping official statistics for Cowboy football. The Manzers’ three grown children, Britton, Bryndon and Brandye, are OSU alumni.
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