This video features Anastasia Kynighou, the MBA Director at Manchester Met, discussing how their MBA programme is co-created with industry experts to bridge the gap between academic theory and practical application. Every module incorporates guest speakers from the sector to provide students with lived experiences and practical insights into roles and theoretical models. Students collaborate with real organisations to tackle business problems and provide professional recommendations. Through the Transformational Applied Entrepreneurship module, students are encouraged to use entrepreneurial cycles to address "grand societal challenges" rather than focusing solely on creating new products for consumption. Learn more about the Manchester Met MBA: https://www.mmu.ac.uk/study-an-mba