How to Win Any Negotiation: Proven Strategies from Professor Uri Gneezy, UC San Diego Rady School
Unlock the strategies that top business leaders, entrepreneurs, and negotiators use to consistently win better deals and apply these techniques in your career right now.
UC San Diego Rady School of Management Professor Uri Gneezy breaks down the behavioral science behind successful negotiation in his three day MGT 420 Negotiation class. Gneezy is one of the world’s leading experts in behavioral economics, known for groundbreaking research on incentives, decision-making, and negotiation strategy. His course, MGT 420 Negotiation, is one of the most popular offerings at the Rady School of Management—giving students a practical, research-backed approach to becoming stronger, more confident negotiators.
Whether you’re an MBA student, a prospective graduate student, or a rising business professional, these principles will help you:
• Understand how people make decisions
• Avoid common negotiation mistakes
• Increase your confidence in high-stakes conversations
• Build long-term value in both personal and professional negotiations
What You’ll Learn:
• How to prepare for any negotiation
• Strategies that improve your outcomes instantly
• Behavioral economics insights that reveal what really drives human behavior
• Real-world examples from leadership, business, and everyday life
Chapters:
00:00 How Airline Pilots Master Negotiation
00:36 Mastering Negotiation with Behavioral Economics
02:18 Preparation Builds Instinct
03:13 Expanding the Opportunity Creates Value
04:21 Skills for Enduring Success
06:56 Education that Accelerates Your Career
11:13 Enhance Your Expertise Strategically
11:50 Study Here. Launch a Career Anywhere.
About the Rady School of Management:
Located in beautiful La Jolla, California, the UC San Diego Rady School prepares students to lead with insight, innovation, and analytical strength. Our MBA, Master of Quantitative Finance, Master of Business Analytics, and Master of Professional Accountancy programs provide studetns with the tools to thrive in today’s competitive business landscape. https://rady.ucsd.edu
#Negotiation #BusinessSchool #UCSDRady
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