As generative AI continues to evolve, what is the role of human creativity? How can businesses and artists navigate this shifting landscape? In this exclusive masterclass, Professor Sylvain Bureau explores the intersection of Artificial Intelligence and Artistic Intelligence, analyzing their impact on both the art and business worlds. Through real-world examples, we discuss practical strategies to integrate AI effectively in the workplace while preserving the unique value of human creativity. Originally streamed on March 19, 2025, at 1:00 PM (CET) Topics covered: The evolving role of creativity in an AI-driven world How businesses can leverage AI while maintaining originality Case studies on AI and artistic collaboration Hosted by Pr. Sylvain Bureau