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Online Masterclass: Listen up! Creating meaningful consumer dialogue through social media
As our lives become increasingly virtual, our communication competencies are increasingly adapting to the social media landscape. In this Masterclass, Dr Sarah Glozer draws on contemporary methodological insights to illuminate the key principles for engaging in meaningful consumer dialogue.

Recorded on 16 April 2021.

Information correct at time of production. We may make changes to our courses or other aspects of your student experience in response to, for example, feedback from students, developments in the field of studies, the requirements of accrediting bodies, or any unforeseen or unavoidable circumstances. Always refer to the University of Bath's website for the latest information. The views and opinions of those taking part in this video are their own and not necessarily those of the University of Bath: www.bath.ac.uk/corporate-information/disclaimer
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