Whitman: What is Marketing Management?

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Uploaded on Aug 08, 2016

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Whitman: What is Marketing Management?

Eunkyu Lee, associate professor of marketing and chair of the marketing department at the Martin J. Whitman School of Management at Syracuse University, explains the marketing profession/discipline. For more information: http://whitman.syr.edu/programs-and-academics/academics/marketing/index.aspx

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