The most important resource in a complex and unpredictable world is people. Especially people with high potential and open to growth and continuous learning. Nyenrode Business Universiteit has been researching talent management for years. Not only does this change education, but it also changes its policy.

In 2020, Sandra Goettsch, former Director HR at Nyenrode, attended a Strategic Talent Management lecture from her colleague Prof. Dr. Lidewey van der Sluis, Professor Strategic Talent Management and Organizational Leadership. The lecture has helped Nyenrode to set a new goal in her HR strategy.

Within Nyenrode we weight potential stronger than performance. Whatever the world of work will look like, we are prepared to adapt, change, and do what we want to do and that is serving society by shaping responsible leaders. And that starts with the shaping of our own leadership skills and includes giving talent a place in the organization. To belong, to thrive, and to flourish.

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