In this video, we sit down with Avivah Wittenberg-Cox, faculty member for the LIS MBA, to explore the Longevity Shift—one of the six key shifts shaping our programme. Avivah unpacks how changing demographics, longer working lives, and the evolving needs of society are transforming the way leaders think about strategy, innovation, and impact. For MBA students at LIS, longevity isn’t just a trend—it’s a lens for reimagining business and leadership in a changing world. The LIS MBA is designed around six fundamental shifts that businesses must navigate in the 21st century: longevity, sustainability, technology, inequality, globalisation, and culture. This conversation is part of that journey. Want to learn more about the LIS MBA? Visit lis.ac.uk/mba