The Trust Shift: Building Leadership in an Age of Misinformation We live in a time when it’s harder than ever to know what’s real. From synthetic media to misinformation spirals, public trust in information is declining rapidly. What does this mean for the leaders of tomorrow? In this conversation, we speak with Mark Frankel, Head of Public Affairs at Full Fact, the UK’s leading independent fact-checking organisation. Mark draws on 25+ years as a BBC journalist, lecturer, and researcher into online communities to explore how trust is built, lost, and rebuilt in today’s information environment. This is part of the LIS MBA series, where we examine the six major “shifts” reshaping the future of leadership, and at the heart of our curriculum. In this video, we focus on the Trust Shift — how leaders can navigate a world of misinformation and synthetic media, and why building and keeping trust will define successful organisations in the next decade. Learn more about the LIS MBA and how we prepare leaders for what really matters: www.lis.ac.uk/mba