Why do so many employees say they don't understand their company's strategy? In this video, Costas Markides, Robert P. Bauman Chair in Strategic Leadership and Professor of Strategy and Entrepreneurship at London Business School, explains why communicating strategy is about far more than sharing organisational goals. Drawing on his research, Costas reveals that effective strategy communication focuses on the key choices an organisation has made—and, just as importantly, the alternatives it considered and rejected. Encouraging discussion around these decisions helps employees better understand, align with and execute the company's strategy. Learn more about Costas Markides: https://www.london.edu/faculty-and-research/faculty-profiles/m/markides-c Read more about the research: https://hbr.org/2024/05/3-ways-to-clearly-communicate-your-companys-strategy #Strategy #Leadership #Management #BusinessStrategy #Research #LondonBusinessSchool