Uploaded on Jul 10, 2020

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Adapting Your Business to the COVID-19 Reality and Beyond
Presentation by Jeff Shulman, Professor of Marketing
University of Washington Foster School of Business

The US economy and business environment have been fundamentally changed by the coronavirus. The needs of consumers and businesses will be substantially different during and after the COVID-19 crisis. Hear what to expect in the months ahead and become inspired and prepared to adapt your business to survive and ultimately thrive in the new normal. Shulman is the Marion B. Ingersoll Professor of Marketing, host of Seattle Growth Podcast, and producer of the PBS documentary “On the Brink.” Professor Shulman is a nationally renowned expert on the regional economy and news outlets such as Q13, KOMO 4, USA Today, and the Seattle Times have turned to him for insight on the impact of the coronavirus.


Covid-19 Recovery & Reconstruction workshops

As owners of small- and medium-sized business are adjusting to economic changes wrought by the Covid-19 pandemic, faculty from the University of Washington Foster School of Business are offering a series of workshops to help companies pivot to new opportunities and position themselves for sustainable growth over the next two years.


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