CityU MBA Consultancy Residential Trip 2018 - Malaysia

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Uploaded on Nov 11, 2021

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CityU MBA Consultancy Residential Trip 2018 - Malaysia

CityU MBA R-trip 2018 - Malaysia:
Practical Consultancy Experience on a Mega Port and Cruise Terminal Project in Melaka under Belt & Road Initiatives

More than 30 CityU MBA participants visited Malaysia for a 9-day Enterprise Diagnostic Residential Trip (R-trip), working as a consultancy group for the Melaka Gateway project, developed by KAJ Development Sdn Bhd. Led by Prof Kevin Chiang, MBA Director, students were divided into four teams supervised by Dr. Wilson Chan, MBA Associate Director, Dr. CHEW Seen-meng, Adjunct Professor, Dr. WEI Liyuan and Dr. Selina WAN of Department of Marketing to spearhead the recommendations on the MG project’s one-stop global port development and tourism ecosystem, especially the cruise business.
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