What is AI? Learn the definition of AI, how Pinterest and Citi are using it for good, and the effect on the consumer from Murli Buluswar, '01 Head of Analytics, US Consumer Bank, Citi, Booth marketing professor Sanjog Misra, and Lisa Sullivan-Cross, Head of Growth Marketing, Pinterest. This recording is from Marketing for Good, an event series from the Kilts Center for Marketing. These events explore how marketers and general managers can use their talents in ways that catalyze positive change.