Does research affect everyday college students? What about the average consumer? Two Lindner faculty members answer both questions on this episode of Bearcats Mean Business.

Suzanne Masterson, PhD, senior associate dean of faculty, research and Lindner culture, and professor of management, and Craig Froehle, PhD, professor of operations, business analytics and information systems, detail how research at Lindner affects the lives of business professionals and consumers, as well as how students can learn from and work alongside leading researchers.