What does an MBA need to look like in a world shaped by digital transformation, artificial intelligence, and changing human expectations? In this insightful video, Nicole Hinrichs from EHL Hospitality Business School introduces the philosophy behind EHL’s new MBA (MBA for Hospitality and Service Industries) — a competence-based, human-centric program designed for professionals navigating a rapidly evolving service and hospitality landscape. Rather than focusing solely on theory, this MBA places personal transformation at its core. It blends skill development, behavioral growth, and mindset change to help participants become their best professional version — not just better managers, but better leaders. Set in a phygital world where many interactions are digital, the program teaches one crucial capability: knowing which human touchpoints must remain physical, meaningful, and intentional - and which can be digital without losing impact. Through immersive on-campus experiences, hands-on learning with the School of Practical Arts, and close integration with professional life, this MBA is designed to be part of your work - not a pause from it. 💡 Key Takeaways ✅ Why future leaders must master both digital and human touchpoints ✅ What makes a competence-based MBA fundamentally different ✅ How skills, behaviors, and mindset drive real transformation ✅ Why learning by doing replaces passive classroom models ✅ How immersive weeks bring theory to life through practice ✅ Why human experience should come before business models ✅ How to lead successfully in a phygital, AI-infused world ✅ Who this MBA is designed for — career accelerators and career switchers alike ✨ A call to action An MBA is no longer about knowledge alone. It’s about who you become along the way. If you want to create meaningful human experiences, design impactful business models, and lead with purpose in a transformational world — this is the MBA for you. 👉 Discover the MBA at EHL: https://gs.ehl.edu/mba-for-hospitality-and-service-industries ⏱️ Timestamps 00:00 - A digital world shaped by AI 00:22 - Physical vs digital touchpoints: what truly matters 00:34 - What makes the new EHL MBA different? 00:50 - Why personal transformation is at the center? 01:10 - Immersive weeks & learning by doing 01:29 - From classroom learning to real-life impact 01:46 - Building business models from human experience 02:03 - Who this MBA is designed for 02:23 - Excellence, people, and impact 💬💬💬💬💬 How do you balance digital efficiency with meaningful human connection in your work today? Share your thoughts in the comments. 💬💬💬💬💬 🔔🔔🔔🔔🔔 For more insights on leadership, hospitality, and the future of business education, like, share & subscribe to EHL Hospitality Business School: https://www.youtube.com/@EHLpublications?sub_confirmation=1 🔔🔔🔔🔔🔔