They say all you have in business is your reputation. But in today's rapidly evolving world with social media lending everyone a microphone, who truly controls it?

On Monday, October 24th, 2022, we hosted our first live podcast taping at Rice Business with host Maya Pomroy ‘22, and Rice Business Associate Professor of Strategic Management, Anastasiya Zavyalova. Anastasiya is an associate professor of strategic management at Rice Business and an International Research Fellow at the Oxford University Center for Corporate Reputation. Anastasiya’s research focuses on socially responsible and irresponsible organizational actions that build, damage and restore social approval assets, like reputation and celebrity.

During this conversation, we dive into Anastasiya’s research on reputation management, how social media changed the landscape of the field, how that relates to the Russia-Ukraine war, as well as her hopes for the future.