Generative AI adoption is accelerating faster than most governance and risk frameworks can adapt, leaving enterprise leaders caught between board demands for clear oversight and aggressive corporate investments. The AI Risk Playbook: Balancing Innovation, Safety, and Governance brings together senior industry risk practitioners and leading academic minds to address the critical bridge between strategy and control. Watch now to ensure your organization moves beyond fragmented experimentation and onto a defensible, sustainable, and effective path to AI value creation. For more information about the Smith Enterprise Risk Consortium, click here: https://www.rhsmith.umd.edu/centers-initiatives/smith-enterprise-risk-consortium