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Uploaded on Aug 03, 2023

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CKGSB and Social Innovation
Having spent 15 years overseas studying and teaching at top universities, Dr. Zhu Rui (Juliet) joined Cheung Kong Graduate School of Business (CKGSB) in 2013 as a Professor of Marketing and the Director of Social Innovation and Business for Good Centre. Recently we sat down with her to talk about the trends in sustainable businesses in China, how companies can incorporate sustainability in their business strategies and why it matters.
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