Fernando Mayoral: “Robustecimos la experiencia del consumidor con tecnología”

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Uploaded on Mar 31, 2026

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Fernando Mayoral: “Robustecimos la experiencia del consumidor con tecnología”

Fernando Mayoral, un graduado del MBA full time de 2009 de IAE Business School que ahora lidera el área de Marketing en Burger King para el Cono Sur, conversó con Revista Alumni sobre cómo la cadena logró romper con la lógica meramente transaccional y apostar por las experiencias, la innovación y la calidad de los alimentos, la sustentabilidad y la accesibilidad. https://www.iae.edu.ar/alumni/inicio/

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