Uploaded on Dec 13, 2017

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Prof. Christian Schulze on the importance of continued executive education
How does a BCG consultant become a markting professor and why are companies often not up to date with the latest business research? If you want to find out more about the importance of executive education and the ways in which academia can drive business results, have a look at the following questions: 1. How does a consultant become a professor in marketing? 2. What does your research focus on? 3. How do consulting and academia compare to each other? 4. In which way can academia impact business results? 5. Why are companies often not up to date with the latest business research? 6. How would you characterize strong executive education?
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