The Marketing Department at the George Washington University School of Business (GWSB) prioritizes understanding the consumer as the foundation for developing innovative, strategic global marketing that delivers personalized and authentic messaging. The curriculum across both the bachelor’s and master’s programs equips students with skills in marketing research, marketing management, social media strategy, artificial intelligence applications in marketing, advertising, and personal selling. Hear from Johan Ferreira, a teaching associate of marketing at GW Business, and Ashley Jean, an MBA student focused on marketing strategy. From both a faculty and student perspective, they share how the marketing curriculum challenges students to think critically while prioritizing personalized learning experiences aligned with individual industry interests. At GW Business, creativity, innovation, and strategic thinking are embraced across a global student population, expert faculty, and a rewarding curriculum. Ranked #8 Best MBA for Marketing by The Princeton Review, the GW School of Business offers an opportunity to make your next career move, where marketing is viewed as an essential tool for global business leadership. #GWSB #GeorgeWashingtonUniversity #WashingtonDC #GlobalBusiness #CareerGrowth #BusinessEducation #MSinMarketing #BSinMarketing #MSM #MBAMarketing #Networking #FormingConnections