We were pleased to welcome David Faro, Associate Professor of Marketing at London Business School, to ISB as part of the LBS–ISB Research Exchange Programme. In this video, Prof Faro speaks about engaging with ISB faculty, students, and researchers as an opportunity to exchange ideas and explore potential research collaborations. He also shares his observations from these interactions and reflects on the academic environment he encountered during his visit. Prof Faro’s research focuses on consumer judgment and decision-making, time perception, behavioural economics, and marketing strategy. His work has been published in leading academic journals including the Journal of Consumer Research, Journal of Consumer Psychology, Management Science, Psychological Science, and the Journal of Personality and Social Psychology. #ISB #JointResearchInitiative #ResearchAtISB #ISBLBS