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Uploaded on Nov 26, 2024

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ISB Brand Relaunch: Discover the Refreshed Identity of the Indian School of Business
We are pleased to unveil the refreshed identity of the Indian School of Business (ISB), marking a significant milestone in our journey of excellence and innovation. Over the past year, we have collaborated with internal and external stakeholders to reimagine our brand, reflecting ISB’s ambition to shape future leaders equipped with knowledge and character to make a lasting impact.

This brand transformation is deeply rooted in our legacy and reflects our commitment to innovation, a research-driven approach, excellence in business education, and creating meaningful impact. Our refreshed visual identity preserves the essence of our iconic logo while modernising it for today’s dynamic audience.

This shift reflects a thoughtful repositioning to support our institution’s growth as we step confidently into this new phase in our journey.
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