Dominik Molitor, PhD, on the effectiveness of location-based advertising

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Uploaded on Jan 20, 2022

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Dominik Molitor, PhD, on the effectiveness of location-based advertising

Dominik Molitor, PhD, assistant professor of information, technology, and operations at Fordham University's Gabelli School of Business, talks about his recent publication, "Effectiveness of Location-Based Advertising and the Impact of Interface Design," co- authored by Martin Spann, Anindya Ghose, and Philipp Reichhart and featured in the Journal of Management Information Systems.

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