In this episode of the Executive Forum at Purdue University’s Daniels School of Business, David Pugh, Chief Financial Officer of AGReliant Genetics, LLC, explains why leaders must build a customer focused culture and never take their eyes off the customer. Drawing from his career at Eli Lilly, international leadership in Moscow and guiding companies through IPOs, acquisitions and capital raises, David shares how easy it is for smart professionals to get distracted by data, headlines and complexity while missing what matters most. He challenges students and executives alike to move beyond spreadsheets, offer clear recommendations and connect every decision back to the grower, farmer and end customer. This conversation is a practical reminder that regardless of your role in finance, operations or technology, long term success depends on understanding who you ultimately serve. Subscribe to stay inspired by industry leaders shaping the future of business. Discover more from this speaker on our blog: https://business.purdue.edu/daniels-insights/ Learn more about the Mitch Daniels School of Business: https://business.purdue.edu