Uploaded on Jun 12, 2020

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Kick-starting a new business idea | Kellogg-WHU Executive MBA Program
Entrepreneurship is a focal point of the WHU community, and a vital element of the Kellogg-WHU EMBA Program. Check out this feature with WHU Professor Dr. Christoph Hienerth, holder of the Chair of Entrepreneurship, as he explains how EMBA students can experience the ‘sprint’ format during the course of the program. Find out how this can benefit both those looking to start their own business, but also leaders who wish to expand their skillset to innovative managerial methods and approaches.

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