Making Decisions Based on Data in Our MBA Program

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Making Decisions Based on Data in Our MBA Program | Frankfurt School

The Data Module in the Full-Time and Part-Time MBA programs equips students with essential analytical skills for strategic decision-making. Led by Prof. Alexander Bleier, an expert in marketing and data-driven insights, the module explores digital marketing, consumer behavior, and data analysis. Prof. Bleier brings extensive academic and industry experience, with research published in top journals such as Marketing Science, Journal of Marketing, and Harvard Business Review.

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