Recent turbulence in the macroeconomy has driven a renewed focus on understanding whether businesses who may not be profitable yet have a path to profitability and, if so, how long that path might be. In this session with Daniel McCarthy, Associate Professor of Marketing, we will discuss an award-winning customer value-driven framework that can help you more accurately assess the underlying forward-looking profitability of your business, and provide you with actionable drivers you can leverage to accelerate your profitability in the future.