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The Smurfit MBA Consulting Project
The purpose of the International Consultancy Project Trip is to develop research knowledge and skills to solve live business problems faced by companies operating in international markets. Key topics include organisational diagnosis, data collection, data analysis, a foundational overview on the strategic and cultural nuances of operating in a specific market, strategic planning tools, project feasibility, and collaboration with clients. In this video, our 2017 MBA participants share their experience of the International Consulting Trip to Iceland.
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