EU Business School alumna Susanna Hayrapetyan sits down with us to share her entrepreneurial journey. As the founder and CEO of Hayrapetyan Business Consulting (HBC), a branding agency delivering high-level projects for global brands, she discusses standout collaborations such as Vegamour’s campaign featuring Nicole Kidman and the organization of Hannover’s Finest, a flagship luxury event for Mercedes-Benz. Also an adjunct professor at EU Business School, Susanna highlights EU’s hands-on learning approach, international environment and valuable networking opportunities, including our interactive Business Immersion Week. She also speaks about the strength of the EU alumni community and how her experience studying at EU Business School inspired her to build an exceptionally diverse team at HBC.