Uploaded on Dec 01, 2020

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UBC IMBA Sample Lecture with Prof. Yann Cornil
Did you know that the UBC International MBA program (UBC IMBA) has award-winning educators, including Professor Yann Cornil who was recently named one of the Best 40 under 40 Professors?

Experience the International MBA Sample Lecture webinar on Consumer Behaviour with Prof. Cornil. The online session will discuss the psychology of influence and persuasion, and how to leverage both in order to make advertising messages more compelling. You will also have an opportunity to learn more about the part-time IMBA taught online by UBC faculty.

For more information about the UBC IMBA program, click here: https://www.sauder.ubc.ca/programs/masters-degrees/ubc-international-mba
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