First impressions Yasmine makes you feel at ease. She’s kind. She’s genuinely interested in you, from the first moment you meet. You don’t know when or how, but the interviewer becomes the interviewee, and she’s the one asking you compelling questions about your life, diving into your hopes and dreams. And she later returns those secrets with some of her own. She’s curious about people, and that’s what makes her talent so special when it comes to her professional life. She meets people, and they immediately take a liking to her. But the most fascinating thing about Yasmine was yet to come: she confides in me about that moment that changed her life, made her who she is, and drives her forward now. She says it with absolute sincerity. Her true talent is something unique—she knows how to bring her dreams to life and turn them into a successful enterprise, whether that be a documentary, a business, or an application, for example. About herself I’m the founder of the Sales Story Method, and am also behind the 30 Day Fearless Challenge to help leaders unleash their courage. Most recently, I’ve developed the Bye Bye Virus card game to keep people safe and sane against COVID-19. For the past five years I’ve been helping senior leaders in over 75 MNCs, governments and entrepreneurs use stories to stand out, attract more customers, inspire their team and grow their business (and careers). Armed with a degree in psychology, I’m an aspiring “armchair” neuroscientist who loves to study how to improve sales by applying discoveries about the brain. #ENTREPRENASIA