Professor George Shinkle, UNSW Business School, discusses how AI is reshaping the world of work and the skills needed for the future. He encourages leaders and professionals to move beyond the question of whether AI will take their jobs, and instead focus on how to integrate AI into their roles to enhance creativity and productivity. He explores how AI can remove repetitive tasks, freeing people to focus on strategic, innovative, and socially beneficial work, redefining what meaningful contribution looks like in an AI-enabled economy. This session is part of the AGSM 2025 Professional Forum, where leaders and experts examined how organisations can apply AI strategically, balance innovation with responsibility, and shape the future of ethical AI leadership. Learn more about the Professional Forum here: https://www.unsw.edu.au/news/2025/07/what-if-a-little-failure-is-the-key-to-ai-success