Meet Our Professor Jayson Jia and His HKU MBA course Digital Marketing Strategy – Unveil the Science Beyond Fleeting Trends Professor Jayson Shi Jia is a leading authority in consumer behaviour, behavioural science, and computational social science. Holding a B.A. in Economics from Yale University and a Ph.D. in Marketing from Stanford Graduate School of Business, his rigorous interdisciplinary research, published in journals like Nature and Management Science, and informed by collaborations with major tech, retail, and finance firms, provides a critical foundation for understanding modern consumer dynamics. In his highly engaging MBA course, "Digital Marketing Strategy," Professor Jia equips MBA students with the strategic mindset and tools to extract marketing strategy from harnessing digital data. Through global case studies and live data-analysis demonstrations, students gain unparalleled insights into how digital data, internet technologies, and emerging innovations reshape today’s business landscape. What makes Professor Jia’s course so unique? While digital technologies and fleeting trends continue to evolve, the science underlying consumer behaviour and digital networks remains enduring. His course, therefore, empowers marketers to uncover the science and harness contemporary marketing technologies to become agile, data‑driven leaders who can sustainably drive business success.