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Uploaded on Jul 27, 2020

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What are the keys for a successful buying strategy?- Nicoletta Bonomo
About the Focused Program "The Buying Process and Collection Building Method in Today's Fashion Industry": This method will help participants to transform aesthetic principles into rational business processes. The combination of Style & Rationality is the key element of the methodology that is based on the fundamental understanding of consumers by analyzing their style preferences and profiling their lifestyle characteristics. About Nicoletta Bonomo: Nicoletta is Quadrifoglio’s founder and owner. Quadrifoglio is a global buying office based on its unique method, designed and conceived by Nicoletta during her carrier as a manager: the “lifestyle merchandise planning and buying process”, to cover the commercial branches of the retail business model. More info about this focused program: http://www.isem.es/centro/isem/The-Buying-Process
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